Guerrilla Marketing Ideas for the Coast Guard Auxiliary – Pt 2

Here are some simple low cost Guerrilla Marketing ideas to get everyone in your Flotilla involved in marketing the Coast Guard Auxiliary. We need to get everyone in the Auxiliary involved in Marketing. Public Affairs and Marketing the Auxiliary should be something that everyone in the Auxiliary helps with. We have for far too long looked on Marketing as only for our PA people.

I presented these Guerrilla Marketing ideas at GNATS (Great Northern Area Training Session) this spring and they were well received, the PowerPoint presentation is below, it takes about 10 minutes to present. I had a very long talk with the District Captain Richard Coons at GNATS and he fully endorses these ideas to help spread the word about the CG Auxiliary and what we do, and he would like to see them adopted District Wide.

We have been using many of these simple ideas in my Flotilla to build the Coast Guard Auxiliary Brand with the intent that when someone thinks “Boating Safety” or any other derivation that they think first of the Coast Guard Auxiliary.

We need to get everyone in the Auxiliary involved in Marketing and Public Affairs to Market the Auxiliary. We have for far too long looked on Marketing as only for our PA people. We have been working to get EVERYONE in out Flotilla involved.

THESE LABELS REALLY WORK!!! The auxseattle.com and auxnorthwest.com URL / web address are simple enough to write them on most anything with a felt pen or what ever if you just meet someone that needs more information. Both URL’s have been approved for use in District 13, and will take you to the new District web site.

The District 13 web site has been completely redone and it is now very easy to use. Individual Flotillas can enter their own Public Education Classes, no need to wait for someone else, you are now the master of your own destiny.

Please give the labels a try. The cost is very low and they do work. Every year the Auxiliary hands out 1,000’s of pieces of literature and tell many more people to take a safe boating class but we don’t usually make it easy for them to find our classes. The goal is to never have anyone go to a search engine for anything related to boating safety but to instead just go straight to us.

Thanks for considering these ideas.

Guerrilla Marketing for the Coast Guard Auxiliary Using auxnorthwest.com – This is the new presentation – You will find a video of the PowerPoint, (several flotillas have presented the video at their meeting) many posters for the Pacific Northwest, Business Cards, auxnorthwest.com labels and several other resources for use at public events or posting around your area.

Room Challenge 2010

  • Room-Challenge-2010 – PPT
    Room-Challenge-2010-4UP – PDF
    The Guerrilla Marketing presentation I gave at GNATS May 22, 2010 at Pier 36 in Seattle. Simple Guerrilla Marketing tricks for the Auxiliary and our classes. Easy ways EVERY Auxiliary member can become involved in building the Auxiliary. Included is a proposal for a District 13 wide unified plan to involve EVERY member of District 13 to build the Auxiliary and increase our visibility to the general public. (NOTE: All versions downloaded before GNATS are DRAFT versions.) The presentation runs 10 to 12 minutes.

Take a Safe Boating Class Business Cards



Take a Safe Boating Class Business Cards (pdf):
A general purpose Coast Guard Auxiliary card to “Carpet Bomb” your area. The card has “Take a Safe Boating Class”, “Meet Washington State Boaters Education Requirements”, “Get a FREE Vessel Safety Check”, “http://www.auxseattle.com/” quick link. There is no personal name on the card. (The pdf file is “Press Quality” and will drive a commercial printing process.)

Take a Safe Boating Class Business Cards (pdf):
A general purpose Coast Guard Auxiliary card to “Carpet Bomb” your area. The card has “Take a Safe Boating Class”, “Meet Washington State Boaters Education Requirements”, “Get a FREE Vessel Safety Check”, “http://www.auxnorthwest.com/” quick link. There is no personal name on the card. (The pdf file is “Press Quality” and will drive a commercial printing process.)

Labels

Put a label reminding people to take a Safe Boating Class from US on EVERYTHING you hand out.

Take-a-Class-Label-5160-B (Preferred More Distinctive – Larger)
Four line label, “Take a Safe Boating Class” , “Get a FREE Vessel Safety Check” , “http://www.auxseattle.com” , “US Coast Guard Auxiliary” Uses the easy to remember “auxseattle.com” quick link to the NEW USCG Aux District 13, the public than then see all our classes listed on our District class and get more information on a Vessel Exam. Stick on every piece of literature you hand out to advertise all our classes. Address style label. PDF Template for Avery # 5160, Office Depot # 612-011 (2 5/8 inch Wide 1.00 inch High) 30 Labels per page.

Take-a-Class-auxnorthwest-Label-5160 (Preferred More Distinctive – Larger)
Four line label,

Take a Safe Boating Class
Get a FREE Vessel Safety Check
http://www.auxnorthwest.com
US Coast Guard Auxiliary

Stick on printed lable

Stick on printed label

Uses the easy to remember “auxseattle.com” quick link to the NEW USCG Aux District 13, the public than then see all our classes listed on our District class and get more information on a Vessel Exam. Stick on every piece of literature you hand out to advertise all our classes. Address style label. PDF Template for Avery # 5160, Office Depot # 612-011 (2 5/8 inch Wide 1.00 inch High) 30 Labels per page.

Take-a-Class-Label-5195-B (Smaller version of above)
Four line label, “Take a Safe Boating Class” , “Get a FREE Vessel Safety Check” , “http://www.auxseattle.com” , “US Coast Guard Auxiliary” Uses the easy to remember “auxseattle.com” quick link to the NEW USCG Aux District 13, the public than then see all our classes listed on our District class and get more information on a Vessel Exam.. Stick on every piece of literature you hand out to advertise all our classes. Address style label. PDF Template for Avery # 5195 (1.75 inch Wide 2/3 inch High) 4 wide 60 Labels per page.

Take-A-Class-Label-5267
Three line label, “Take a Safe Boating Class”, “http://www.auxseattle.com”, “US Coast Guard Auxiliary” Uses the easy to remember “auxseattle.com” quick link to the NEW USCG Aux District 13, the public than then see all our classes listed on our District class and get more information on a Vessel Exam.. Stick on every piece of literature you hand out to advertise all our classes. Address style label. PDF Template for Avery # 5267 ( 1.75 inch Wide .50 inch High ) 4 wide 80 Labels per page.

More PA and PE Help

Additional resources are at the link above for the Coast Guard Auxiliary Public Affairs / Public Education / Vessel Exam Programs.

This resource page and the PA / PE Help Page is a work in progress and I intend to add additional resources as they are developed, so check back from time to time for more help, or if you are in need of a specific resource let me know and I will see what we can do to help.

Click Here to Contact Captnmike or the Webmaster.

Thanks for your support of Boating Safety!

– – c/m –

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