Guerrilla Marketing for the Coast Guard Auxiliary Using auxnorthwest.com

Here are some simple low cost ways to get EVERYONE in the Coast Guard Auxiliary involved in building the Auxiliary.  District 13 will be implementing in 2011 the goal of making everything the Auxiliary in the Northwest hands out an advertisement for the Auxiliary and the safety services they do.

Everything you need to get start marketing is here.  There is an online narrated PowerPoint Presentation, the PowerPoint file so Guerrilla Marketing can be presented to Auxiliary groups such as District, Division and Flotilla meetings.  The PDF files for the labels, posters and cards are below.

This is a living document so check back for changes, I expect to make additions as we receive feedback from other areas on what can be done to help them.

The District 13 Boating Classes section now has a Contact Form for each state’s class listings that allows someone looking for a class but can’t find a class to send an email to District 13 for more information.

Guerrilla Marketing PowerPoint (PPT)

Guerrilla Marketing 4UP for printing (PDF)

Update for GNATS April, 2011 Oak Harbor, WA

The draft of the presentation I am scheduled to give is below, two slides have been added showing new placement of auxnorthwest.com labeling.

Draft – Guerrilla-Marketing-2011 – (PPT)

Draft – Guerrilla-Marketing-2011 (4 UP PDF)

Labels

Put the labels on EVERYTHING you hand out.

When applying labels, DON’T do it one label at a time, set out 5 or 10 piles of things you are putting labels on and put a label on each one before collecting all of them and repeat, goes much faster.  Another trick is to take what you want to stick labels on to the Flotilla and give each Flotilla member a packet of 50 or 100 items to put a label on and in a few minutes hundreds of labels have been applied.  Set up a line of pamphlets to apply labels to along a table and have one person stick labels on and a second person to take care of the pamphlets, picking them up off the stack after they have a label on them so the label sticker always has a place to stick a label on.

The labels are 1 x 2 5/8 inch in size, they are the standard Avery 5160 or equivalent white laser mailing labels,  30 labels per sheet.

District 13 is working on providing a source for Flotillas to buy the labels pre-printed from an Auxiliary friendly printer, that should save the Flotillas some money and make it much easier than printing the labels themselves.  The cost for labels is in the $ 0.01 for each label, I have bought a box of 100 sheets or 3,000 labels at large office supply stores for less than $ 30—tax included.  Contact us for more information.

Take-a-Class-auxnorthwest-Label-5160 (PDF)

Large Take a Class Label (PDF) – Text is about 5 inches wide, Print on heavy paper and cut out for use on Literature Holders and at Boat Shows.  Scale size to fit, prints 4 per sheet.

Posters

There are several different posters.  Each state has at least one poster.  Flotilla locations are listed on the posters.   Many of the posters have an open space to add area specific information by two pass printing.  See the descriptions below.

These posters can be used year around to raise the profile of the Coast Guard Auxiliary.

The posters will size from 4 x 6 inches up to about 36 x 48 inches so you can print them the size that is needed.  The posters are printed to Adobe using “Press Quality” settings to drive a commercial press.  The posters were rebuilt from scratch and new graphics to provide sufficient quality to a commercial printing process.

The posters can be customized to your area, please contact captnmike or the webmaster for more information on how you can get custom PDF files.

Boat Show Poster – A (PDF) – Take a Safe Boating Class in the Pacific Northwest – //www.auxnorthwest.com

Idaho – A (PDF)

Montana – A (PDF)

Oregon – A (PDF)

Washington – East – A

Washington – Northwest – A (PDF)

Washington – Southwest – A (PDF)

Washington – West (Puget Sound) PDF

District 13 Division 11 – A (PDF)

District 13 Division 11 – B (PDF)

Business Cards

Carpet bomb your area with ‘”Take a Safe Boating Class” cards, pass out 1,000’s of cards.  There are several variations of the cards.  They all have the auxnorthwest.com URL that goes to the District 13 web site.  The cards are great to hand out at boat shows, boat launch ramps and anyplace you are meeting a mobile public.  Remember Northwest boaters are highly mobile so information links need to travel well from Seattle to Montana and Coos Bay Oregon.  The PDF files are “Press Quality” with high resolution to drive commercial presses

The files with “Borders” have thin black lines so they can be printed on heavy stock and cut apart by hand which will save some money over using Micro-Perf business card stock.

Take a Class Card AuxNorthwest.com – No State

Take a Class Card AuxNorthwest.com – No State – Borders

Take a Class Card AuxNorthwest.com – Oregon

Take a Class Card AuxNorthwest.com – Oregon – Borders

Take a Class Card AuxNorthwest.com – Oregon and Washington

Take a Class Card AuxNorthwest.com – Oregon and Washington – Borders

Take a Class Card AuxNorthwest.com – Washington

Take a Class Card AuxNorthwest.com – Washington – Borders

Important Seattle Area Boating Information

This contains Seattle area information such as speed limits, anchorage limits, Lake Union Test area, no wake zones and more information to help a boater not get a ticket and be a safer boater.  Double sided letter sized.

For those outside of Seattle make a similar sheet for your own area.  Give boaters something they will want to hang onto, remember to have the auxnorthwest.com link to the District 13 web site, remember we want people to see an easy to remember  URL.

Important Seattle Area Boating Information – AuxNorthwest.com (PDF)

Important Seattle Area Boating Information – Web page

Contact captnmike or the webmaster

c/m